Kenn Peterson Joins GWIC to Lead National Preneed Sales Team
For more than 32 years, Peterson has helped funeral service professionals make a difference in the lives of the families they serve.
American Enterprise Group, Inc. (AEG), the holding company for Great Western Insurance Company (GWIC), is pleased to announce Kenn Peterson has joined the company as a Vice President, National Sales – Preneed. In this role, Peterson will focus on increasing Preneed sales for GWIC by applying a growth mindset and developing new competencies that help funeral homes and marketing organizations support the families they serve.
“We are excited to have Kenn lead our national sales team,” said Nathan Felix, Senior Vice President, Managing Director of Life at AEG. “His passion for helping others coupled with his extensive funeral service industry, management, and business development experience will help drive growth as we look to further build relationships with our Preneed distribution partners.”
Peterson, an Ohio native, has spent more than 32 years in the funeral service industry leading teams, solving problems, and helping funeral service professionals make a difference in the lives of the families they serve.
“Preneed is a solution that helps make the worst day of a family’s life a little easier. Knowing something that can help those you care about and figuring out the best way to tell them is what motivates me to learn and grow every day,” Peterson said. “You need to believe in what you’re doing, and the joy I receive in inspiring others be successful is what drives me.”
Prior to joining AEG, Peterson was Regional Director at Homesteaders Life Company, where he spent the last 18 years of his career. He also worked for Forethought Financial Services serving in numerous roles throughout his 14 years with the company.
Peterson earned his Bachelor of Arts degree from Wittenberg University in Springfield, Ohio; Master of Science degree from Miami University in Oxford, Ohio; and Master of Business Administration from the University of Toledo in Toledo, Ohio. He is a certified Celebrant, Life Tribute Professional, serves as a board member on the Cincinnati College of Mortuary Science Board of Trustees, and is a past recipient of the Daniel A. Hillenbrand Award.
“When we announced the acquisition of GWIC in January 2018, we affirmed our commitment to Preneed and stated we had the financial strength and stability to facilitate significant growth of all our lines of business,” said Tom Swank, CEO of AEG. “As the leader of our national sales team, Kenn will enhance our ability to innovate, sustainably grow, and scale as we continue to strengthen our position as an industry leader in the Preneed market.”
AM Best upgraded GWIC’s Financial Strength Rating (FSR) in April 2018 after the acquisition to A- (Excellent) from B++ (Good). All of AEG’s insurance company subsidiaries received affirmation of their A- (Excellent) ratings with revised outlooks from stable to positive in April 2019.
American Enterprise Group, Inc., has multiple insurance company subsidiaries under the American Republic®, Great Western Insurance Company (GWIC®), and Medico® brands. These companies offer life and health insurance product solutions to help people secure their financial futures through various distribution channels and are licensed in 49 states plus the District of Columbia. American Enterprise is based in Des Moines, Iowa, and employs approximately 450 people in its Des Moines, Iowa; Omaha, Nebraska; and Ogden, Utah offices.
For more information, contact Debbie DeCamp, Vice President, Corporate Marketing and Communications at AEG, via email or by calling (515) 245-2017.